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While rugby and cricket get a lot of airtime on national and satellite television in South Africa, we all know that the king of local sports is soccer. Despite making its way to our sunny shores with the arrival of the British in the late nineteenth century, it is a sport that captured the country’s love of speed, technical proficiency, and perseverance and has a fan base that transcends culture, language, and socio-economic position. A momentous checkmark in the history of South African soccer was the hosting of the 2010 FIFA World Cup. The event drew the eyes of the world to our gorgeous country and showcased our ability to host an astounding global sporting event. The nation’s favourite sporting event was in the headlines again this week with the announcement of a new partnership agreement between the Premier Soccer League and Betway South Africa. Welcome to the Betway Premiership Founded in 1996, the Premier Soccer League (PSL) has a long history of driving innovation and performance excellence in South African soccer. An essential aspect of keeping soccer at the forefront of local sports is creating partnerships that generate much-needed revenue and exposure. The latest of these partnerships is signing the world-renowned sportsbook Betway as the league's new sponsor. Chairman of the Premier Soccer League, Dr Irvin Khoza, commented on the agreement, saying: “This is a massive boost for every lover of football in this country. Our partnership with Betway confirms our league’s standing as one of the best in the world and heralds a wonderful future for our game. Betway’s energy and enthusiasm will have an immediate impact across all facets of the game, and on behalf of the PSL, I am proud to welcome them on board as title sponsor and partner.” Betway CEO Laurence Michel added his thoughts: “Football is a fundamental part of South African life. It really is in our blood and has been for generations.” Going on to add: “We are incredibly proud to be the title partner of the Betway Premiership. It further demonstrates not only our respect for the history of the league but also our vision for the development of its future. The PSL aligns with our values as a brand that commonly champions great South African success stories.” According to Michel, the South African online gambling provider is putting its money where its mouth is with the “single biggest investment in South African sport”. The agreement will see Betway invest around R900 million (£38 million) into the soccer league over the next three years. Name Changes Are Par for the Course One question raised by people unfamiliar with the PSL and the way soccer partnerships work in South Africa is why the PSL gave up its name in favour of the new "Betway Premiership." Here is a look at the league's previous title sponsorships: 1996 to 2007: Castle Lager sponsored the Castle Premiership. 2007 to 2020: ABSA Bank sponsored the ABSA Premiership. 2020 to 2023: DStv sponsored the DStv Premiership. 2024 to present: Betway sponsors the Betway Premiership. To clarify, Betway Casino has not acquired the PSL, nor has the organisation given up any of its governing authority. The agreement is called title sponsorship, and it is a common practice for the soccer league to adopt the brand identity of the title sponsor. The Future of Local Soccer is Bright The agreement and the promotional rebrand of the PSL to the Betway Premiership marks the beginning of an exciting time for local soccer fans, its sports stars, and the broader South African soccer industry. The licensed online casino and betting provider is already a hands-on supporter of the Springboks and the South African T20 cricket league, where it has brought its experience in partnering with the likes of Manchester City, Arsenal, and other major sporting brands and leagues to bear on the local scene. Michel confirms that Betway's insights and experience gained through local and international partnerships will “play a huge part in driving the PSL forward.” While they have been keeping precisely what their plans for the upcoming season hold in store, soccer fans are hopeful for chances to engage with players and that Betway will focus on grassroots soccer programs, which have proven to be a vital channel for providing local youth with the tools and opportunities they need to achieve their goals.
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BetGames, a leading live dealer and RNG content provider has expanded its presence in South Africa by partnering with global gaming operator 10bet Casino. This collaboration introduces 14 new games to the South African market, enhancing the gaming experience for 10bet's players. BetGames Expands in South Africa with 10bet Partnership. On August 14, 2024, BetGames announced its partnership with 10bet, a globally recognized sportsbook and gaming operator, to expand its footprint in South Africa. The partnership will see BetGames providing 14 new live dealers and RNG games on 10bet's platform, offering South African players a broader range of premium gaming experiences. Enhancing 10bet's Offering With this collaboration, 10bet's game library in South Africa now includes over 1200 titles, just under two years since its launch in the region. Popular games like Wheel of Fortune, Classic Roulette, Classic Wheel, and Skyward are now available, showcasing BetGames' commitment to delivering high-quality, immersive content to the market. A Milestone for BetGames This partnership marks a significant milestone for BetGames as it continues to solidify its position in one of its core markets. The South African market has been crucial to BetGames' global success over the past decade, and this expansion with 10bet further strengthens its foothold in the region. James Everett, VP for Africa and LatAm at BetGames, expressed his excitement about the partnership, stating, "We are thrilled to embark on this exciting journey with 10bet South Africa. It is a highly respected brand in the global gaming industry, and the partnership signifies a significant milestone for us." 10bet's Commitment to Quality 10bet, known for its customer-centric approach and diverse gaming offerings, is equally enthusiastic about the partnership. Michelle Henriques Colborne, Marketing VP at 10bet South Africa, added, "Our commitment to delivering top-notch entertainment to passionate bettors in South Africa continues to grow stronger, and we look forward to the exciting world of possibilities this new partnership will open for our players." About BetGames BetGames is renowned for its class-leading live dealer and fixed-odds betting games. The company has received numerous accolades, including the 2019 SBC Award for Rising Star in Casino Innovation and Live Casino Supplier of the Year in 2020. With a client base that includes industry giants like Entain, Betway, and Hollywoodbets, BetGames continues to lead in live casino innovation. About 10bet For over 20 years, 10bet has been a leading international online gaming operator, providing millions of players with top-quality sportsbook and casino experiences. The company is trusted by players globally for its user-friendly interface, diverse sports markets, fast payouts, and online casino powered by multiple providers. This partnership between BetGames and 10bet South Africa is set to elevate players' gaming experience and strengthen both brands' positions in the highly competitive South African market.
In exciting news for local online gambling, international gambling aggregator SOFTSWISS acquired local betting provider Turfsport and used the skills, knowledge, and technology it gained to bolster its international and South African offerings. We delve into the acquisition and how the local gambling market has benefited from access to the excellent selection of SOFTSWISS gambling products. Going Local is Lekker for Betting Fans In keeping with their reputation for excellence and doing things the right way, SOFTSWISS didn’t simply order translation of their products and the insertion of Rands as a deposit and withdrawal currency; instead, they acquired an established local betting provider, Turfsport. Andrey Starovoitov, Co-CEO at SOFTSWISS, said: “Acquiring a successful local company is one of the fastest and most efficient ways to enter a new market. With this agreement, SOFTSWISS takes a significant step forward in its extensive expansion into South Africa and the African continent. I believe this region is becoming the next focal point globally,” Christian Neuberger, CEO at Turfsport, added: “We are all truly excited about the winning combination of Turfsport’s local and SOFTSWISS’ international expertise and the prospects for this duo in the South African and African markets.” Situated in the gorgeous Western Cape, known for its pristine beaches and world-class wines, Turfsport has managed to focus on becoming a premier betting and solutions provider in South Africa and beyond. SOFTSWISS Gains Access to the Ponies Despite having acquired Turfsport in January 2024, SOFTSWISS has not rushed its entrance into the local market. Instead, it has chosen to ensure it has correctly integrated the various products to benefit the South African gambling community and its existing international customer base. One of the uplifts in the aggregators' international offering is the addition of the Turfsport horse racing module. South Africa has a long and storied tradition of betting on the races, with most South Africans having grown up around TAB betting shops, which focused exclusively on horse racing. Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, said: “The acquisition of a majority stake in a key South African software provider has enabled us to integrate the SOFTSWISS Sportsbook with the Horse Racing Module by Turfsport, widening our offering.” This love of horses is also prevalent in the UK, Canada, Japan, and New Zealand, markets that SOFTSWISS can now service thanks to integrating the Turfsport Horse Racing Module into its sportsbook software. The company projects that the global horse betting market will grow by an average of 7.6% annually, reaching a value of more than R1.5 trillion (€82.6 million) by 2032. A market they are now equipped to compete in. South African Gambling’s Expanded Portfolio Thanks to its ownership of Turfsport, the South African online gambling community can now enjoy several products that SOFTSWISS has been able to make available locally. Lotto Software: This module offers a range of lottery betting options, handling up to 3,333 bet results per second across more than 300 international draws. Players get more choices, like betting on numbers, sums, or jackpot types, boosting their experience. Retail Betting Solution: This solution connects offline and online gambling, allowing bets on sports, horse racing, lotteries, and casino games. It helps set up legal offline betting while linking retail to online platforms for easy account management. Horse Racing Module: By integrating the Turfsport module, the SOFTSWISS Sportsbook allows local punters access to more markets. With 2,400 local and international monthly horse races and flexible betting options, horse racing fans can enjoy a better betting experience. To make the most of your online gambling experience, check out our selection of the best online casino and sports betting providers in South Africa. We review and rate each casino independently, list their deposit and withdrawal methods and licenses, and explain what welcome bonuses they offer and the terms to ensure you can make an informed decision about where to gamble next.
Easybet's latest upgrade allows aficionados to wager on equine contests, conveying the pulse-quickening excitement of the track straight to their devices. Whether choosing a WIN, PLACE, LONGSHOT, or perhaps even TRIFECTA, bettors can enjoy a wide range of betting possibilities. Gamblers may select from races happening presently, on the morrow, or potentially upcoming events, ensuring there is always something to anticipate with bated breath. This new characteristic aims to cater to all kinds of punters. From seasoned experts who accompany every competition intently to novices eager to attempt their fortune, Easybet offers a seamless and thrilling equine racing experience. Varied risk-takers, from seasoned veterans to curious rookies, will appreciate the convenience and exhilaration of wagering on hooves from hoof wherever they happen to be. How to Place a Bet on Easybet For those eager to dive into the Horse Racing action, getting started is simple: Select the Race: Browse through available races and select from today's, tomorrow's, or future events. Choose a Bet Type: Pick from a variety of betting options, including WIN, PLACE, FORECAST, and TRIFECTA, each offering a unique betting experience. Pick Your Horses: Whether based on form, track conditions, or simply a gut feeling, choose the horses you believe will come out on top. Place the Bet: After selecting your horses and bet type, confirm your stake and sit back to enjoy the race. The simplicity and variety offered by Easybet make this platform an exciting choice for anyone looking to bet on horse racing. Each bet offers its own level of thrill, and with races available daily, there's always an opportunity to get in on the action. Getting Started on Easybet New users can easily create an account to join in on the horse racing fun. The process is straightforward and ensures quick access to the platform's betting features: Click on the "JOIN" button at the top of the Easybet screen. Enter your mobile number and complete the verification by clicking "SEND CODE." Once you receive your registration code via SMS, enter it and proceed to fill in your personal details. Verify your email and password, ensuring you enter the same password twice for security. Tick the box to confirm you've read the terms and conditions, then complete the registration by providing additional account and banking details. With just a few steps, new users can dive into the world of horse racing betting and enjoy all that Easybet has to offer. Deposit Methods available at EasyBet: Responsible Gambling at Easybet While the excitement of racing one's luck against the pounding hooves is undeniable, Easybet has pledged to always advocate for cautious gaming. Licensed and overseen by the Western Cape's watchful guardians, their virtual venue upholds the highest standards of security and care. Some bettors may get carried away in competition's surge, but assistance stands at the ready for any who feel swept up in desire's current. More than marks or medals, Easybet respects each player as a person - reminding that within each game, as in life, knowing when to walk away unscathed maintains joy's longevity. About Easybet Easybet Group (Pty) Ltd is a licensed and regulated entity by the Western Cape Gambling and Racing Board, holding a bookmaker license under the number 10191733. Offering a secure and enjoyable experience for users over the age of 18, its platform supports responsible gambling through the National Responsible Gambling Programme. Conclusion Horse racing has officially made its debut on Easybet, providing bettors with a thrilling new experience boasting numerous options for wagering and daily races to be run. Whether an avid racing fan or casual observer, Easybet's intuitive interface effortlessly delivers the exhilaration of the track regardless of experience or skill. From novices seeking to satisfy their curiosity to aficionados pursuing that ever-elusive big win, this innovative booking service welcomes one and all with its inviting and straightforward presentation of the action.
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