SOFTSWISS entered the South African gambling space by acquiring Turfsport and integrating its horse racing module. This buyout enhanced local betting and added new gambling options, including lottery games and retail betting options.
In exciting news for local online gambling, international gambling aggregator SOFTSWISS acquired local betting provider Turfsport and used the skills, knowledge, and technology it gained to bolster its international and South African offerings.
We delve into the acquisition and how the local gambling market has benefited from access to the excellent selection of SOFTSWISS gambling products.
In keeping with their reputation for excellence and doing things the right way, SOFTSWISS didn’t simply order translation of their products and the insertion of Rands as a deposit and withdrawal currency; instead, they acquired an established local betting provider, Turfsport.
Andrey Starovoitov, Co-CEO at SOFTSWISS, said:
“Acquiring a successful local company is one of the fastest and most efficient ways to enter a new market. With this agreement, SOFTSWISS takes a significant step forward in its extensive expansion into South Africa and the African continent. I believe this region is becoming the next focal point globally,”
Christian Neuberger, CEO at Turfsport, added:
“We are all truly excited about the winning combination of Turfsport’s local and SOFTSWISS’ international expertise and the prospects for this duo in the South African and African markets.”
Situated in the gorgeous Western Cape, known for its pristine beaches and world-class wines, Turfsport has managed to focus on becoming a premier betting and solutions provider in South Africa and beyond.
Despite having acquired Turfsport in January 2024, SOFTSWISS has not rushed its entrance into the local market. Instead, it has chosen to ensure it has correctly integrated the various products to benefit the South African gambling community and its existing international customer base.
One of the uplifts in the aggregators' international offering is the addition of the Turfsport horse racing module. South Africa has a long and storied tradition of betting on the races, with most South Africans having grown up around TAB betting shops, which focused exclusively on horse racing.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, said:
“The acquisition of a majority stake in a key South African software provider has enabled us to integrate the SOFTSWISS Sportsbook with the Horse Racing Module by Turfsport, widening our offering.”
This love of horses is also prevalent in the UK, Canada, Japan, and New Zealand, markets that SOFTSWISS can now service thanks to integrating the Turfsport Horse Racing Module into its sportsbook software.
The company projects that the global horse betting market will grow by an average of 7.6% annually, reaching a value of more than R1.5 trillion (€82.6 million) by 2032. A market they are now equipped to compete in.
Thanks to its ownership of Turfsport, the South African online gambling community can now enjoy several products that SOFTSWISS has been able to make available locally.
To make the most of your online gambling experience, check out our selection of the best online casino and sports betting providers in South Africa. We review and rate each casino independently, list their deposit and withdrawal methods and licenses, and explain what welcome bonuses they offer and the terms to ensure you can make an informed decision about where to gamble next.
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