Online gambling giant 888 is set to expand into the lucrative South African market after finalizing a deal with the country's Tsogo Sun Gaming Group.
The deal was signed last week between Tsogo and 888's business-to-business division, Dragonfish.
Under the deal, Tsogo Sun - with operates land-based casinos and resorts in South Africa - will now begin to offer online sports betting under its own brand, and will also introduce 888's brand in its online services if the country implements the necessary gambling regulations at a later stage.
Dragonfish CEO Gabi Campos praised the deal, saying: "This partnership is the first of many targeted at regulated markets, where Dragonfish's partners operate under local licenses and enjoy the benefits of such regulatory arrangement."
The deal caps off a huge month for Dragonfish, which signed a new deal earlier in September with Harrah's Interactive Entertainment to supply support to Harrah's online casinos and poker sites.
Former South African President Thabo Mbeki signed the National Gambling Amendment Bill in July 2008, but implementation of the legislation has been slow.
For the time being, online casinos such as 888 are entering the local market by making deals with locally licensed operators, allowing them to stay on the side of the law at the same time in the lucrative market, which is home to almost 50 million people.